Benefits

Value of the NSF Mark

NSF International, The Public Health and Safety Company™, a not-for-profit organization, is dedicated to improving public health, safety and protection of the environment.

The NSF Mark has become synonymous with our company's mission. By using NSF's product certification services, you not only receive our premier services but also the benefit of placing our highly recognized NSF Mark on your product labels. Your company and its customers get the recognition and integrity associated with NSF International.

NSF International offers substantial consumer and business marketing support for the Dietary Supplements Certification Program. Consumers read and use product labels for content and safety information in making purchase decisions. The NSF Mark on your product label is a powerful marketing tool helping customers to make informed choices when purchasing dietary supplements.

NSF Brand Awareness Program

In September 2003, NSF International launched its new Live safer® brand awareness campaign, a consumer and business advertising endeavor that highlights the vast reach of NSF and the importance of the NSF Mark. The advertising campaign will generate 1 billion media impressions in 7 national publications. These influential media include:

  • Wall Street Journal
  • Time
  • People
  • Sports Illustrated
  • USA Today
  • Forbes
  • Better Homes and Gardens

Mass Media Exposure

  • NSF also had over 250 unique media mentions.
  • Of these unique mentions, 96% were in consumer publications.
  • Major media outlets include:
    • New York Times
    • Washington Post
    • Consumer Reports
    • Family Circle
    • And many broadcast and web media as well

Internet Exposure

  • Consumer friendly cutting-edge website
  • Over 500,000 visitors annually
  • NSF's secured and encrypted business-to-business site, NSF Online

Consumer Affairs Office

  • Dedicated, highly trained personnel respond to inquiries.
  • Will handle over 20,000 consumer inquiries annually through calls, Email, and letters.
  • Currently our site is linked to all of our clients and many government agencies like the United States Environmental Protection Agency (EPA).

Marketing Public Relations

  • NSF is a key media resource for information on food safety, dietary supplements, drinking water and the environment.
  • NSF releases media kits for print and broadcast that are timely and seasonal.
  • NSF distributes over 100 press releases annually with consumer update newsletters and information.

Additional Marketing Services

  • Your company will be linked with NSF website.
  • NSF will work with you to develop joint point-of-purchase (POP) marketing materials promoting your brand.
  • NSF will work with you, your retailers and your distributors to inform them about the benefits of certification.

For more information or questions, contact contact Heather Taylor, Marketing Manager, Pharma, htaylor@nsf.org.