Leveraging Your NSF Certification: Now that you've received NSF Certification ... why not leverage the Mark to your advantage.
The NSF Mark is much more than a logo -- it's the public face of our company. It's a mark that clients covet and consumers seek out. It's a powerful symbol that represents both a company's concern and regard for its consumers, and consumers' concern and regard for their families. Whether this mark is on a product someone is buying or a product someone is selling, the feeling it instills is the same: peace of mind.
Today, the NSF Mark is a powerful marketing tool available to manufacturers as they build consumer confidence in their products and materials. Important specifications, purchase and usage decisions are made based on the NSF Mark. NSF Certification includes use of this mark as long as the product continues to conform to NSF program requirements. The NSF Mark is used by manufacturers to demonstrate to their clients their commitment to producing safer products.
The NSF Mark increases the acceptance of your product or service. Your clients, potential clients, regulators, retailers, and dealers are all more inclined to accept products, advertising and promotion that bear the NSF Mark.
The NSF Mark builds confidence and trust in your product or service. When your clients see the NSF Mark on your product or in an advertisement, they know that the product has been evaluated by a third-party, non-biased organization and has successfully met all program requirements.
The NSF Mark allows for easier entry into new markets. Whether it's a new industry segment or a new international market, the NSF Mark on product packaging, advertising and literature makes it easier to reach potential clients.
The NSF Mark provides a faster communications tool. The challenge for any company is to communicate quickly and effectively, product safety and reliability. The NSF Mark is on tool that does this. It is a small mark with a giant message.
The NSF Mark gives your products and services additional exposure. With the NSF Mark, your product's exposure is greatly increased through the NSF World Wide Web listing and the regularly distributed NSF Listings.
The NSF Mark reduces marketing costs. Credibility and confidence come faster with independent registration reducing the marketing expenses for that purpose. The NSF Mark increases sales. When you combine all of the advantages, the bottom line is that the NSF Mark will help increase sales. But this is only true for a company that consistently uses it, prints it, displays it and lets people know that their product or service is qualified to bear this valuable mark.
The NSF Mark inspires consumers and reassures clients. NSF's mission is to make the world safer. The mark symbolizes safety and trust.
Acceptable/Unacceptable Language for Use with the NSF Certification Mark in Advertising or Promotional Materials
Effective use of the NSF Mark in advertising and promotional materials is a matter of repetitive and consistent visual design. Following these guidelines allows you to reinforce the importance of NSF Certification and gain valuable benefits for your organization in the marketplace. Please consult the Program Specific Policies or your NSF certification project manager for guidance on specific products.
Unacceptable Language
Acceptable Language
For futher details about product marking, contact your certification project manager.