Recognized in the new LEED V4 Green Building Rating System Standard Drafts, EPDs provide a science-based, internationally-recognized reporting method for the environmental impact of a product throughout its entire life cycle

ANN ARBOR, Mich. — NSF Sustainability, a division of global independent public health organization NSF International, has verified Environmental Product Declarations (EPD) for J+J Flooring Group’s Kinetex® flooring product and Invision brand modular styles that use eKo® backing. EPDs are essential transparent product environmental attribute reports used by government purchasers, green builders, architects and interior designers to make more informed product decisions  in selecting carpet and flooring products that meet their environmental purchasing goals.

“EPDs benefit us as well as our customers. The rigor of completing an EPD helps us pinpoint where our materials and processes have the most environmental impact, allowing us to continue to move toward solutions with a smaller footprint,” said Russ Delozier, Director of Sustainability, J+J Flooring Group. “Externally, these EPDs allow our customers to make more environmentally educated decisions regarding the flooring products they buy.”

NSF Sustainability provides independent and science-based verification of EPDs, which offer an international standard of communicating a product’s environmental impact throughout its entire life cycle from cradle to grave. EPDs are recognized globally, and as a preferred reporting tool in the new LEED V4 Green Building Rating System Standard Drafts expected out later this year.  J+J Flooring Group expects to register additional EPDs that will cover up to 95 percent of its product line in the coming months.

“By releasing a NSF Sustainability-verified EPD for their Kinetex® and eKo® Modular products,  J+J Flooring Group is taking an important step in providing science-based environmental information about their products.  Their customers also benefit from data that is objective, neutral and transparent,” said Tom Bruursema, General Manager of NSF International’s Sustainability division.

Kinetex® is an advanced textile composite flooring that provides an alternative to hard-surface products and contains at least 50 percent recycled content. Invision’s eKo modular backing is PVC-free, contains recycled content and provides closed-loop recyclability. Both products are also certified to the Platinum level of NSF/ANSI140, the American national standard for sustainable carpet.

The NSF National Center for Sustainability Standards (NCSS) facilitated the development of the flooring Product Category Rule (PCR) utilizing an open consultative process with participation from an expert panel of floor manufacturers, suppliers, regulatory agencies, life cycle practitioners, trade associations and end users. PCRs define which data is used in a life cycle assessment (LCA) and how the data is collected and reported in the resulting EPD. The LCA measures inputs, outputs and environmental impacts of a product across its lifespan from cradle to grave.

The NCSS has developed PCRs and American National Sustainability Standards for a wide range of product categories, including chemicals, commercial and institutional furniture, carpets, wallcovering, textiles, flooring, building products and materials, and is developing others for broad industries including water treatment products and chemicals.

NSF Sustainability helps companies build a portfolio of sustainable products and spans the complete PCR/LCA/EPD process. NSF can support PCR development, verify LCA and EPD data, and provide third-party verification of final EPD reports. For more information on NSF Sustainability, visit or contact Dennis Gillan at 734-476-2543 or

Editor’s note: To schedule an interview with NSF Sustainability General Manager Tom Bruursema, contact Greta Houlahan, Senior Communications Manager, at or 734-913-5723.

About J+J Flooring Group: Established in 1957, J+J Flooring Group is a leading manufacturer of commercial specified flooring.  With our two brands - Invision broadloom and modular carpet and Kinetex textile composite flooring - we provide a range of product and service solutions to meet the needs of our customers in the corporate workplace, education, healthcare, retail and hospitality sectors.

About NSF International: NSF International is a global independent organization that writes standards, and tests and certifies products for the water, food, health sciences and consumer goods industries to minimize adverse health effects and protect the environment ( Founded in 1944, NSF is committed to protecting human health and safety worldwide. Operating in more than 150 countries, NSF is accredited by the American National Standards Institute (ANSI) and has been collaborating with the World Health Organization since 1997 in water quality and safety, food safety and indoor environments.

NSF Sustainability draws upon this expertise in standards development, product assurance and certification, advisory services and quality management systems to help companies green their products, operations, systems and supply chains. Through its National Center for Sustainability Standards, NSF has developed sustainability standards for product categories such as chemicals, building products and materials, and water quality. NSF works with leading regulators, scientists, engineers, public health and environmental health professionals, and industry representatives to develop these transparent, science-based standards, protocols, and product category rules. NSF Sustainability also provides environmental product declaration verification by confirming that the data was collected in accordance with the applicable product category rule.

Additional NSF services include safety audits for the food and water industries, nutritional/dietary supplement certification, organic certification provided by QAI (Quality Assurance International), education and training programs, and management systems registrations delivered through NSF International Strategic Registrations (NSF-ISR). NSF-ISR services include ISO 14001 Environmental Management Systems registration, Sustainable Forestry Initiative (SFI) and Chain of Custody (COC) certifications.

CONTACT: Greta Houlahan
NSF International
Phone: 734-913-5723