The Vitamin Shoppe First Retailer to Earn NSF Certified for Sport® Certification on a Product Line
NSF Certified for Sport® mark signifies the safety and quality of Vitamin Shoppe’s True Athlete range of products
ANN ARBOR, Mich. — Vitamin Shoppe, Inc. (NYSE: VSI), a leading specialty retailer and direct marketer of nutritional products, is the first retailer to earn NSF Certified for Sport® certification for a line of products with its True Athlete line of performance nutrition products.
Global public health and safety organization NSF International developed the NSF Certified for Sport® program in response to growing concerns of banned substances in sports nutrition products. Many leading sports organizations utilize the NSF Certified for Sport® program to protect athletes from prohibited substances including the Canadian Centre for Ethics in Sport (CCES), the National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL), the Ladies Professional Golf Association (LPGA) and the PGA.
To earn NSF Certified for Sport® certification, The Vitamin Shoppe’s True Athlete products underwent a rigorous testing and inspection program to verify compliance to NSF/ANSI* Standard 173, the only official accredited American National Standard for dietary supplements and ingredients. This included a Good Manufacturing Practices (GMP) facility audit, label claim testing/verification and a contaminant review. NSF scientists also tested The Vitamin Shoppe’s True Athlete products for over 165 athletic banned substances.
The Vitamin Shoppe developed True Athlete products to provide sports nutrition products to consumers with an active lifestyle. True Athlete products contain no artificial colors, flavors, and sweetners, and use hormone-free protein. Certified The Vitamin Shoppe True Athlete products include:
- True Athlete Multivitamin for Men
- True Athlete Multivitamin for Women
- True Athlete ZMA (Zinc Monomethionine Aspartate) with Theanine
- True Athlete Training Formula
- True Athlete Kre-Alkalyn
- True Athlete Natural Protein Chocolate
- True Athlete Natural Protein Vanilla
All of these products are listed on NSF’s website.
“Athletes need to know that the products they use are free from banned substances and other contaminants. The NSF Certified for Sport® certification provides Vitamin Shoppe customers this assurance and demonstrates that we are committed to helping them achieve better health and performance,” said Marvin Barton, Sports Nutrition Expert at The Vitamin Shoppe.
Ed Wyszumiala, General Manager of NSF’s Dietary Supplements Certification programs says, “As the first retailer to join the NSF Certified for Sport® program, Vitamin Shoppe is truly leading the way in demonstrating its commitment to the health and safety of their customers.”
About NSF International: NSF International helps protect consumers by writing standards and certifying products for food, water, dietary supplements and consumer goods (www.nsf.org). Founded in 1944, NSF is committed to protecting human health and safety worldwide and operates in more than 120 countries. NSF is a World Health Organization Collaborating Centre for Food and Water Safety and Indoor Environment.
NSF’s Dietary Supplement Certification program certifies what is on the label is in the bottle and that the product does not contain contaminants. NSF’s Certified for Sport® Certification program builds on the dietary supplement certification program by including screening that ensures the product does not contain banned or prohibited substances. MLB, the MLB Player’s Association, NFL, the NFL Player’s Association, PGA, LPGA and the CCES have all chosen NSF’s Certified for Sport® program to verify the products their athletes use are safer and free of banned substances.
Additional NSF services include NSF Education and Training, safety audits for the food and water industries, NSF Sustainability, organic certification provided by QAI (Quality Assurance International) and management systems registrations delivered through NSF International Strategic Registrations (NSF-ISR).
*American National Standards Institute