Appointment will help retailers and manufacturers meet quality standards, product regulations and consumer expectations

ANN ARBOR, Mich. — NSF International, a global independent public health organization that writes standards, and tests and certifies products for the consumer goods, health sciences, food and water industries, has appointed Alan Perlman as Business Development Director – Private Label (Store Brands) and Consumer Home Products Division.

Perlman has more than 30 years of experience in the areas of consumer product quality, testing and technical evaluation, especially as it pertains to private label (store) and retail brands. This experience includes developing consumer product specifications and technical guidance, testing protocols, and national brand comparison evaluations to help ensure the quality and safety of both store and national consumer brands. Perlman’s expertise helps retailers and manufacturers alike meet quality standards, product regulations and consumer expectations.

As Director of Business Development for NSF International’s Private Label and Consumer Home Products Divisions, Perlman will leverage his extensive technical and retail expertise to expand NSF’s consumer products services. These services include the NSF Private Label Assurance Program, which verifies that private label products meet quality standards and regulations or are comparable to national brands, as well as the NSF Home Product Certification Program. Building on NSF’s expertise in standards development, testing and certification, the latter program offers product testing and certification, specification development and audits to help ensure the safety and quality of products used in the home, including small kitchen appliances, cookware, bakeware and other kitchen items.

Perlman most recently served as Technical Director at Rockline Industries where he focused on quality, technical, regulatory and consumer issues for store brand retailers and global manufacturing sites. He also led the development of quality store brand programs while at Shuster, Inc. A frequent panelist at technical conferences and tradeshows focused on store brands and retail products, he is a member of the QAA (Quality Assurance Association). He holds a bachelor’s degree in food science from the University of Massachusetts-Amherst.

“Alan’s retail and technical expertise will help ensure store brand retailers and global manufacturers in the consumer products sector have access to the testing solutions they need to compete and grow in today’s continuously evolving global market,” said Bob Frayer, Director of NSF International’s Private Label Assurance Program and Engineering Laboratories.

Additional NSF services delivered to the store brands and consumer products industry include environmental and sustainable product claims verification; safety audits for the food and water industries; bottled water and functional foods certification; dietary supplement and OTC programs through NSF Health Sciences; organic, gluten-free and kosher certification through NSF’s subsidiary QAI (Quality Assurance International); and management systems registrations delivered through NSF International Strategic Registrations (NSF-ISR).

Please email for more information on private label assurance or for more information on home product certification or visit NSF International’s website.

Editor’s note: If you would like to set up an interview with an NSF International consumer products expert, email Greta Houlahan at or call 734-913-5723.

About NSF International: NSF International is an independent global organization that writes standards, and tests and certifies products for the food, water, health sciences and consumer goods industries to minimize adverse health effects and protect the environment ( Founded in 1944, NSF is committed to protecting human health and safety worldwide. NSF International has been collaborating with the World Health Organization since 1997 in water quality and safety, food safety and indoor environments.