Retailers are increasingly feeling the effect of sustainability-driven industry disruptions. Already feeling their margins pinched, retailers are among the first to gain or lose a competitive advantage from changing consumer demands for sustainable products, and retailers are aligning with these changing consumer demands.

Eighty-two percent of grocery retail CEOs now cite sustainability as a key priority, 90 percent of the top 50 global grocery retailers market their own private-label organic products and 68 percent publish a sustainability report.

Retailers are deploying multiple approaches simultaneously and requesting additional data, time commitments and other resources from suppliers in pursuit of sustainability goals.