We live in a world with easy access to a multitude of information which can be good or bad depending on various parameters such as credibility, transparency and intent. As a consequence, seafood, with its supply chain complexity and its lack of familiarity in many markets, is often labeled as risky and mysterious despite the health benefits touted by the medical profession. Many consumers often walk away from seafood as their protein choice because they feel it is too complicated.

In this white paper, NSF International provides insight for your company around the key areas of purchasing decisions across the supply chain.