NATRUE Certification for Natural Personal Care Products

  • Overview
  • Benefits of Certification
  • Why Partner with NSF/QAI?
  • Certification Process

NATRUE Natural Cosmetics, the world’s only internationally recognized standard for natural personal care products, is now available in North America exclusively through QAI, a leading organic certification organization that is part of the NSF International family of companies.

This program is an ideal fit for products that contain natural ingredients but do not necessarily meet the requirements of an organic standard.

Contact us at qai@qai-inc.com for more information.

Benefits of Certification

To earn NATRUE certification, products must be made with quality natural ingredients using soft manufacturing processes and environmentally-friendly practices. They must be free of synthetic fragrances and colors, petroleum-derived products, silicon oils and derivatives, and genetically modified ingredients, and they must not have been tested on animals or irradiated. Eligible product categories include:

  • Body oils
  • Make-up
  • Face creams
  • Shampoo
  • Raw materials
  • And more

When consumers see the NATRUE Natural Cosmetics mark on a product, they know it is both environmentally friendly and effective. When your product is certified to NATRUE, you are also one step closer to attaining the NSF/ANSI 305: Personal Care Products Containing Organic Ingredients certification.

Why Partner with NSF/QAI?

QAI, a USDA-accredited certifying agent and part of the NSF International family of companies, is one of the nation’s leading providers of organic certification services worldwide. When you work with us to earn NATRUE personal care certification, you gain the expertise, knowledge and logo recognition only NSF and QAI can provide.

Certification Process

Our experts guide you through the certification process, which involves just five steps:

Step 1: Application — We ask you to provide details about your natural care personal product operation, including details for each ingredient used in your raw material or final product.

Step 2: Desktop Audit — We review your formulations and supporting documents. If the information is complete and appears compliant, we issue preliminary certification.

Step 3: Production Audit/Inspection — A technical expert conducts an on-site production facility verification audit within three months of preliminary certification.

Step 4: Resolution and Notification — If questions about the manufacturing process or procedures are noted in the audit report, you’re notified of the discrepancies and given time to address them. They must be mitigated prior to earning certification. If necessary, we may conduct a second production audit to conform that all issues/non-conformances have been addressed.

Step 5: Certification and Ongoing Compliance — Once all non-conformance areas have been mitigated, you are issued a final certificate declaration and allowed to use the NATRUE Natural Cosmetics mark on your product. NATRUE certification is biennial, so you’ll need to renew every other year.

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  • Open What is 'natural' and what isn't?

    Products certified under NATRUE must be made with quality natural ingredients using soft manufacturing processes and environmentally-friendly practices. They must be free of synthetic fragrances and colors, petroleum-derived products, silicon oils and derivatives, and genetically modified ingredients, and they must not have been tested on animals or irradiated. The ingredients do not, however, have to necessarily meet the requirements of an organic standard.

  • Open What is organic?

    In the United States, organic is defined as a production system managed in accordance with the Organic Foods Production Act and the National Organic Program to respond to site-specific conditions by integrating cultural, biological and mechanical practices that foster cycling of resources, promote ecological balance and conserve biodiversity.

    Source: USDA - National Organic Program 2001

    Other countries and regions, including Japan, Canada and the European Union, have their own federal regulations covering the production and labeling of organic foods.

    For more information about international regulations for organics, visit the QAI website.

     

  • Open What does "certified organic" mean?

    In the United States, “certified organic” means that a nonprofit, state or private certification organization, such as QAI, which has been accredited by the United States Department of Agriculture (USDA), has verified that products labeled as “organic” meet strictly defined organic standards.

    Similarly, in some global markets, “certified organic” means that a certification organization, such as QAI, has been approved by an accreditation body to certify products in the respective international markets.

  • Open Who sets the regulations that govern Quality Assurance International (QAI) as an accredited organization of the United States Department of Agriculture?

    QAI certifies to the USDA National Organic Program (NOP) regulations. While QAI does not develop the regulations, QAI is actively involved in the industry working groups and the National Organic Standards Board to help ensure long-term consumer trust in organics.


    QAI strictly follows regulations established by the NOP, the federal regulation that ensures all USDA requirements are met. As part of its accreditation, QAI updates programs and policies as needed to ensure ongoing compliance with NOP regulations. The NOP website provides more information on the role of accredited organizations.

    Just as consumers in the United States rely on the NOP and its accredited certifiers to ensure that all organic-labeled food destined to enter the U.S. meets U.S. organic production and labeling laws, other countries and regions (including Japan, Canada and the European Union) have similar governance. For more detailed information on global organic regulations, visit the QAI website.

  • Open How much does it cost to be certified?

    The fee for QAI’s organic certification depends on various factors (e.g., size of operation, location, etc.). A fee schedule is provided with the QAI application for organic certification.

  • Open How long does the certification process take?

    Generally, the process takes about eight to 10 weeks from receipt of payment and all data required for review. We also offer various levels of rush services.

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