Webinar: Update on EMA and FDA’s Approach to Tackling Drug Shortages
Even though NSF International is known for providing practical solutions for difficult situations, it’s fair to say the last six months have been a testing time for everyone. Experts suggest COVID-19 may never be totally eradicated, and other pandemics are now seen as a probability rather than some form of science fiction. As a business community leader, we’ve kept close watch on how businesses (large and small, pharma, medical devices and others) are adapting to the new normal. And as with anything complex, the more you look, the more problems reveal themselves. Every day we’re getting more accustomed to asking ourselves:
So how is NSF adapting to COVID-19? The simple answer is we are listening to our clients and we are changing how we work to suit their needs, now and for the long term. We allow our industry colleagues and clients to drive our services, at the same time as keeping them informed of best practice, regulatory trends and changing cGMP and quality system expectations. Effective communication requires more reception and very well-chosen transmission; i.e. listen more and speak only when there is something valuable to say!
We also changed our communication schedule to focus on what our clients really needed during a crisis. We generated white papers, videos, webinars and podcasts on resilience, communication methods under pressure, dealing with seismic changes in available resources and crisis management. We pivoted every message to align with the changing needs of our clients.
What has been key for us is our desire to keep listening, keep responding and keep innovating in tune with a quite different world ahead. Going through a paradigm shift doesn’t change the basic want to serve clients and make a difference, even if the methods needed to achieve that need to be different. And crucially, all organizations and businesses (by design or good fortune) are clearly seeing who is making a positive impact on the business and who is not.
Watch out for the people on your team; can you see clearly who are the “energy providers” and who are the “energy sappers”? Maybe it’s time to recognize both and act to surround yourself with the best team possible.