How NSF Supports Tmrw to Build Confidence in Every Batch
As demand for trusted, high-quality dietary supplements grows across the Asia-Pacific region, brands are under increasing pressure to demonstrate product integrity—not just claim it.
Setting a new benchmark for sports nutrition in APAC
Tmrw, a New Zealand-based longevity drink brand, has taken a leading step by becoming NSF’s first Certified for Sport® client in the APAC region. This milestone reflects a broader shift in the industry: from self-declared quality to independently verified assurance.
Tmrw’s approach: building trust from the outset
With a mission of “helping you live longer and better,” Tmrw has positioned itself at the forefront of the nutrition and wellness market. From the beginning, the team made a deliberate decision to embed trust and transparency into their product offering.
Rather than approaching certification as a later-stage validation, Tmrw integrated NSF Certified for Sport® into their brand from launch—demonstrating confidence in both formulation and process.
We decided to launch Tmrw with the NSF Certified for Sport® certification, which is the most rigorous standard in our industry, and that's exactly why we chose it.
Achieving certification: a rigorous process
Certifying a complex formulation requires significant commitment across ingredients, suppliers, and manufacturing controls. For Tmrw, this meant ensuring that every element of their product could withstand independent scrutiny.
Certifying a formula with 88 ingredients through NSF Certified for Sport® is not a small undertaking. Every ingredient, every supplier, and every batch has to hold up to independent scrutiny. Working through that process with the NSF team gave us real confidence in what we've built, and it's a big part of why we can stand behind every scoop.
This process goes beyond initial testing. NSF Certified for Sport® includes ongoing batch testing and facility audits, helping to ensure consistency and compliance over time—not just at a single point.
Confidence backed by verification
For Tmrw, certification is not only about meeting regulatory expectations—it is about reinforcing trust with customers over the long term.
Every batch is independently tested and screened for banned substances. The trust we ask of our customers is verified by a third party, not just claimed by us. It's also the certification that lets us stand behind the best athletes in the world: if a product is clean enough for elite competition, it's clean enough for anyone who wants to feel better and age better every day. For a daily longevity drink that our customers take daily, over years, that independent proof matters more than anything we could say about ourselves.
By choosing NSF, Tmrw has aligned its brand with one of the most recognized certification standards globally—strengthening credibility not only in New Zealand, but in international markets.
What this means for the APAC market
Tmrw’s certification marks an important milestone for the region. As the first NSF Certified for Sport® client in APAC, the company sets a precedent for other brands looking to differentiate through verified quality and transparency.
Across the industry, more organizations are recognizing that independent certification supports:
- Stronger consumer trust.
- Greater confidence among athletes and professionals.
- Clear differentiation in a crowded marketplace.
- Improved readiness for international expansion.
Supporting brands at every stage
NSF supports organizations through a structured certification process designed to assess both product composition and manufacturing controls. This includes ingredient review, facility audits, and ongoing product testing aligned with global best practices.
For brands like Tmrw, this approach provides not only compliance assurance, but also a framework for long-term quality confidence.
Read the full interview with Stuart Vaughan, COO and Co-founder of Tmrw below
- 1
What specific challenge or market pressure prompted your organization to pursue NSF Certified for Sport®?
There is always a lot of skepticism when it comes to supplements, do they contain what they say they contain? Are they made correctly and to a high standard? Are they safe? And can I take this if I am an athlete?
We set out to ensure that when a customer looks to purchase our products they can do with confidence, knowing that all their concerns are addressed and their safety has been taken into consideration.
- 2
Since obtaining NSF Certified for Sport®, what measurable improvements or benefits has your organization experienced?
We launched with NSF Certified for Sport®, and we knew from the outset that we wanted only the best. We have had a lot of feedback thanking us for getting the certification and loving that we have gone the extra mile to give confidence in our products.
- 3
How do you anticipate NSF Certified for Sport® influencing your relationship with consumers, partners, or regulators?
We anticipate that as there is growing knowledge of NSF Certified for Sport®, more customers will seek this as a starting point. With regulators, we expect that they will be able to look at the product knowing that it has been produced to the highest standards.
- 4
What advice would you offer to other businesses considering NSF Certified for Sport® but who may be unsure about the process or investment required?
Don't be put off by the process, it's rigorous, but that's exactly the point. The standards are high because they have to be, and having that discipline built into how you operate from day one only makes you a better business. Yes, it's an investment, but it's an investment in trust. Our customers can see we've done the hard work so they don't have to worry, and that confidence is worth far more than the cost. If you believe in your products and you want people to believe in them too, it's absolutely worth it.
Product and Ingredient Certification
Product and ingredient certification ensures an extra layer of quality for dietary supplements, functional foods, cosmetics and personal care products through comprehensive testing and detailed facility audits.
NSF Certified for Sport®?
If your organization is reviewing how to strengthen product integrity, differentiate in the market, or expand internationally, NSF Certified for Sport® offers a recognized pathway to independent verification.
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