Join NSF at Vitafoods Asia to explore How Independent Certification Powers Global Expansion in Nutraceuticals.
In today's nutraceutical market, product quality is no longer enough. Consumers, retailers and regulators are looking for evidence that products meet high standards for safety, quality and compliance.

Trust sells: How independent certification powers global expansion in nutraceuticals
As the industry continues to grow, brands face increasing scrutiny from both regulators and consumers. At the same time, expanding into new markets often entails navigating varying regulatory requirements and meeting retailers' expectations. Independent certification can play an important role in helping brands demonstrate their commitment to quality while building confidence with key stakeholders.
Join Sutida Ketudut, Food & Wellness Director, at the NutraFocus Stage on 3 September from 12:00–12:30 PM, to explore how independent certification can support growth in the competitive nutraceutical sector. The session will examine how verification of product quality and safety can help brands strengthen credibility, meet market expectations and support international expansion.
Why trust matters more than ever
Consumers today have access to more information than ever before. They want transparency about the products they purchase and reassurance that the products they choose meet established quality and safety standards.
Retailers are also becoming more selective, often looking for additional evidence that products have been independently evaluated before placing them on shelves. For nutraceutical companies, building trust requires more than marketing claims. It requires credible verification that supports product integrity and brand reputation.
- Speaker: Sutida Ketudut, Food & Wellness Director
- Date/time: 3rd September, 12pm
- Location: NutraFocus Stage
The role of independent certification
Independent certification provides an objective assessment against recognized requirements and standards. It can help demonstrate a commitment to product quality, safety and consistency while providing reassurance to consumers, retailers and business partners.
For organizations looking to expand internationally, certification may also help support discussions with retail buyers and stakeholders by providing evidence of established quality processes and product oversight.
What you'll learn
During this session, attendees will gain insights into:
- The growing importance of trust in the nutraceutical industry.
- How independent certification supports consumer and retailer confidence.
- The role of product quality and safety verification in market growth.
- Considerations for navigating increasingly complex regulatory expectations.
- How certification can contribute to long-term brand value.
Join NSF at NutraFocus Stage
Whether you are launching new products, entering new markets or looking to strengthen brand credibility, this session offers valuable insights into the role of independent certification in today's nutraceutical landscape.
Visit us at the NutraFocus Stage to learn how NSF can support your nutraceutical quality, safety and certification goals. If you'd like to continue the conversation, visit our team at Booth H3-M44 and connect with our experts.
GMP Certification
NSF provides GMP registration and NSF/ANSI 455 certification for dietary supplements, cosmetics, wellness products and OTC drugs.
How certification builds trust and growth
Talk to NSF experts to learn how we can support your success in competitive nutraceutical markets.
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