NSF and Amazon's Dietary Supplements Policy: Video

NSF is a global leader in testing and certifying dietary supplement ingredients, products, and facilities. Find out how NSF testing and certification can help supplement brands meet new retailer requirements, including the Amazon Dietary Supplement Policy.

The Amazon Dietary Supplements Policy programme includes a testing policy and product review to verify the quality and safety of dietary supplement products sold on Amazon. NSF partners with you to ensure that the appropriate tests are conducted to align with this policy based on your product type. The product review includes gathering Good Manufacturing Practice (GMP) certificates from your manufacturer, images of the product’s label, and testing results to review against Amazon’s Dietary Supplements Policy standards. Once the testing and product review are completed, a pass/fail status is reported directly to the selling partner and Amazon.

How can NSF help?

NSF provides both testing and certification options to comply with Amazon’s new dietary supplement policy:

  • Testing: NSF offers the testing required to meet the Amazon Dietary Supplement Policy. Our Seller Portal is open and processing requests.
  • Certification: NSF also offers certification, providing an additional quality assessment, assurance, and important brand differentiation. Products certified to NSF/ANSI 173 or NSF 229 automatically comply with the Amazon Dietary Supplements Policy. NSF certification also acts as a pre-qualifier for other retailers.

To get started, watch this brief video on NSF and the Amazon Dietary Supplement Policy.


Why choose NSF?

You can trust NSF’s expert laboratory and product specialists to test your product and promptly return accurate results.

NSF maintains and facilitates the development of NSF/ANSI 173 Dietary Supplements, the only American National Standard for testing and certifying dietary supplements.

We excel in ensuring compliance in nutritional, cosmetic, personal care, and over-the-counter industries by leveraging our extensive industry expertise and 80 years of independent testing, auditing, and certifying. Our unmatched scientific expertise and trusted credentials support our commitment to the highest industry standards.

Specific to ingredient and product testing, NSF evaluates the composition of dietary supplements, cosmetics, personal care products, and ingredients to verify that the supplement facts panel reflects the product’s contents or that the certificate of analysis for the ingredient accurately depicts its identity and purity specifications.

Need help? Contact NSF

If you have any questions about what is required, contact NSF's dedicated Amazon Seller support centre by email: AmazonSupport@nsf.org or call +1 313 456-8832.

NSF's customer support staff is available to speak with you from 7:30 am to 8:30 pm EST, Monday through Friday.

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