Designing Quality Into New Products To Win in the Marketplace

New products are essential to win in the marketplace. Yet, if new product launches are plagued with quality and operational issues, it will blemish the brand and erode customer and consumer trust. It is absolutely critical that you get it right from the start.

In this training, we will examine how to design quality into dietary supplement products during the product development process to effectively mitigate quality and operational risks at product launches. This course will provide a fresh look at understanding the major contributors of variation and ways to control and mitigate their impact on product quality. We will also highlight how to achieve product and operational excellence with speed-to-market in the product development process.

At the end of this product design and development course, you will know and understand:

• The key elements to win in the marketplace
• The barriers to winning
• How to remove these barriers by designing for quality
• The key contributors of variation and ways to mitigate them

• Management
• R&D
• Marketing
• Quality control/assurance
• Packaging
• Sales
• Laboratory operations
• Product development
• Suppliers and distributors
• Regulatory affairs
• Legal

Jones Chan - Jones Chan is a dietary supplement and functional food innovator with over 35 years of experience leading R&D organizations to win in the marketplace. Jones is known for driving innovation pipelines from front-end design to market execution with speed and operational excellence.

Jones has led high performance R&D’s for companies such as Pharmavite, PowerBar and Kagome. In his previous role at Pharmavite, he served as Global Director of R&D for 17 years. His contributions led to Pharmavite leading in new product sales in multiple years in the supplement category.

Jones earned a Master of Science in food science from UC Berkeley and a Master of Business Administration from San Francisco State University.