Amazon’s New Dietary Supplements Policy: Enhancing Safety and Compliance

Amazon has recently updated its dietary supplements policy. The new requirements, effective from April 2, 2024, mandate third-party verification for dietary supplement products sold on the platform.

We will examine the changes to Amazon’s supplement policy, what sellers need to know, and how NSF can help you test or certify your products.

Amazon’s updated Dietary Supplements Policy

Amazon’s policy update now requires verifying dietary supplement products through a third-party testing, inspection, and certification (TIC) organisation. This move aims to enhance safety and quality assurance by requesting testing data and certificates of analysis directly from the lab to Amazon. Compliance with the new policy is crucial for sellers to ensure their listings remain on the platform.

Under the previous policy, sellers were required to submit Certificates of Analysis (CoAs) from an ISO/IEC 17025 accredited laboratory or show enrolment in an Independent Quality Certification Programme. However, Amazon no longer accepts CoAs directly from sellers.

Products already certified to NSF/ANSI 173 or NSF 229 standards are compliant. Lab testing services requested through Amazon are necessary for products that don’t meet these standards.

NSF can test your products for compliance verification under the Amazon dietary supplements policy in our ISO 17025 labs. We can also test and certify your product to the NSF/ANSI 173 or NSF 229 standards.

The role of third-party verification

Third-party verification plays a pivotal role in the new policy on dietary supplements.

NSF provides compliance verification services against Amazon’s Dietary Supplements Policy, ensuring appropriate tests are conducted based on the product type.

Get started on your compliance journey by speaking to NSF today.

Call us now on +1 313 456 8832

Email us:

Visit Seller Central and select NSF as your testing partner.

Benefits of NSF testing and certification

In addition to testing services that meet Amazon requirements, NSF offers an additional level of quality management with product certification. Getting NSF certification for your product ensures compliance with Amazon’s policy and provides several advantages to sellers. A groundbreaking study by NSF revealed that consumers are willing to pay 11% more for certified supplements. This certification helps sellers differentiate their brands from competitors, reduce supply chain risks, and increase consumer transparency.

In addition to complying with Amazon’s policy, products certified to NSF/ANSI 173, NSF 229, or NSF Certified for Sport are eligible for sale at other major retailers. This opens new market opportunities for sellers and instills consumer and retailer confidence.

The role of NSF in the Amazon Dietary Supplements Policy update

NSF can assist sellers in meeting the new dietary supplement policy standards through testing and, if desired, certification. As a global leader in testing and certifying nutritional supplements, NSF provides expertise in compliance verification, ensuring products align with Amazon’s requirements.

By selecting NSF as their testing partner through the Amazon Seller Central page, sellers can take advantage of NSF’s cutting-edge Seller Portal. This AI-powered proprietary system streamlines testing and certification, providing on-demand quotes for testing costs, a dashboard to track product testing and dedicated customer support.

How to get started with Amazon compliance verification

Sellers who wish to comply with Amazon’s dietary supplements policy can initiate the compliance verification process through NSF.

To get started, sellers should contact NSF’s dedicated Amazon Seller support centre via email or phone. NSF’s customer support staff is available from 7:30 am to 8:30 pm EST, Monday through Friday.

During the compliance verification process, sellers must provide essential information such as:

  • Amazon Standard Identification Number (ASIN)
  • Global Trade Item Number (GTIN)
  • Product brand name, product description
  • Manufacturing facility details
  • Documentation of a current Good Manufacturing Practises (GMP) certification is also required.

Talk to NSF today and start selling on Amazon

Amazon’s updated dietary supplements policy underscores the company’s commitment to safety and quality in the marketplace. By requiring third-party verification and certification, Amazon aims to provide consumers with trustworthy and reliable dietary supplement products.

Sellers can navigate these policy changes by partnering with NSF for testing and/or certification, benefiting from our expertise and support throughout the compliance process. Embracing these new standards will ensure compliance with Amazon’s policy, enhance consumer trust, differentiate brands, and increase market opportunities.

How NSF Can Help You

Get in touch to find out how we can help you and your business thrive.

What’s New with NSF