Many Americans (83 percent) are adding more plant-based foods to their diets to improve their health and nutrition, and more than half do so for weight management1. Plant-based food sales grew by 20 percent from 2017 to 2018, outpacing every other food sector by 1,000 percent. This number is anticipated to keep growing as more innovative plant-based foods (such as plant-based yogurt, cheese and meat alternatives) enter the marketplace.
For consumers seeking plant-based alternatives to benefit their health or the environment, there is a new certification that quickly identifies verified plant-based food. Developed by the Plant Based Foods Association, Certified Plant Based verifies plant-based alternatives to animal-derived foods. This includes tofu and tempeh; meat alternatives to beef, pork, chicken and fish; milk alternatives (dairy-free almond, soy, coconut, oat, etc.); egg substitutes; and other dairy alternatives to cheese, yogurt, butter and ice cream.
Certified Plant Based provides the same animal product-free assurance as the vegan label, but it applies only to food products. The vegan label also applies to nonfood items. Certified Plant Based limits the amount of non-plant-based additives to 5 percent.
Look for the Certified Plant Based mark on products when you are shopping, as more and more products become certified. The Certified Plant Based mark provides assurance the product is authentic and has been independently verified.