Contact us

TraQtion Selected by Dunkin’ Brands to Manage Its International Supplier Compliance

Cloud-based TraQtion provides increased visibility and ensures compliance across the Dunkin’ Donuts and Baskin-Robbins supply chains in more than 60 countries

ANN ARBOR, Mich. – TraQtion, a leading provider of cloud-based quality and compliance software, is now used by Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins, to help strengthen its food and beverage supply chain and ensure compliance across more than 8,700 points of distribution in more than 60 countries. TraQtion provides Dunkin’ Donuts and Baskin-Robbins international locations with an automated, unique and trusted way to manage their products and global supply chains.

Dunkin’ Brands selected TraQtion for its ease of use and ability to scale the software for its business projections. The out-of-the-box implementation of TraQtion was a time- and cost-saving solution without the need for additional IT, infrastructure or maintenance.

“Prior to using TraQtion, mapping and managing risk in our extensive and diverse international supply chain was a time-consuming and complex task,” said Martin Strudwick, Director of International QA and Commercialization, Dunkin’ Brands. “Using TraQtion, we have been able to save valuable time and resources with an automated process to onboard new suppliers and consolidate our due diligence into one system.”

With a collaborative platform for international suppliers and franchises, Dunkin’ Brands leverages TraQtion’s proprietary intelligent compliance engine to scan, evaluate and interpret data to ensure it meets the company’s requirements. TraQtion will immediately alert Dunkin’ Brands of higher-risk profile suppliers, products and sites for quick follow-up actions, which helps protect consumers and the reputations of the company’s brands. This is essential given today’s rapidly changing global supply chains.

TraQtion offers a suite of services providing control and visibility into the supply chain, including supplier compliance, product compliance and site compliance — all using cloud-based tools with a central dashboard providing at-a-glance performance ratings for quick action and streamlined communications across supply chains.

Some of TraQtion’s capabilities used by Dunkin’ Brands include:

  • Intelligent compliance engine that continually runs its algorithm to check status, send alerts and provide at-a-glance visibility to problem areas, allowing intelligent prioritization of critical responses across all locations
  • Supply chain tracking for collecting and managing all supplier and distribution center information
  • Advanced dashboards that provide a visual overview of Dunkin Brands’ quality and compliance program. A color-coded compliance rating for suppliers, products and sites organized by their regions and management hierarchy quickly helps identify any issues and alert the right people.

To further understand how TraQtion can best support your business and to schedule a demo of the solution, please visit

For more information about TraQtion, please contact or Andrew Thorne at or +1-734-645-6790.

For media inquiries, please contact Thomas Frey, APR, at or call +1 734 214 6242.

About TraQtion: TraQtion ( is a Software-as-a-Service (SaaS) solution that manages food safety, quality and compliance for supply chains, products and sites. Developed from the ground up using NSF's food safety and quality expertise, TraQtion serves leading manufacturers, retailers and restaurants around the world that place a high emphasis on customer satisfaction and safety. TraQtion is headquartered in Ann Arbor, Michigan and is a wholly owned subsidiary of NSF.

About Dunkin' Brands Group, Inc.: With more than 20,000 points of distribution in more than 60 countries worldwide, Dunkin' Brands Group, Inc. (Nasdaq: DNKN) is one of the world's leading franchisors of quick service restaurants (QSR) serving hot and cold coffee and baked goods, as well as hard-serve ice cream. At the end of the first quarter 2017, Dunkin' Brands' 100 percent franchised business model included more than 12,200 Dunkin' Donuts restaurants and more than 7,800 Baskin-Robbins restaurants. Dunkin' Brands Group, Inc. is headquartered in Canton, Mass.

Share this Article

How NSF Can Help You

Get in touch to find out how we can help you and your business thrive.

What’s New with NSF