New products are essential to win in the marketplace. However, if new product launches are plagued with quality and operational issues, it will blemish the brand and erode customer and consumer trust. It is critical we get it right from the start. In this seminar, we will examine how to design quality into products during the product development process to effectively mitigate quality and operational risks at product launches. This course will provide a fresh look at understanding the major contributors of variation and ways to control and mitigate their impact on product quality. We will also highlight how to achieve product and operational excellence with speed-to-market in the product development process.