C4 Energy® Announces New “Made for Athletes. Certified for Sport.®” Campaign Highlighting Distinguished NSF Certification

Nutrabolt, owner of C4 Energy®, one of the fastest growing energy drink brands in the country, unveiled their innovative new brand campaign “Made for Athletes. Certified for Sport®.”

The campaign highlights C4 Energy’s long-standing dedication to crafting exceptional products. These products use high-performance ingredients like CarnoSyn® Beta Alanine and BetaPower® Betaine Anhydrous to power their clinically studied formula that boosts strength and endurance, along with 200mg of caffeine to deliver explosive energy to athletes. C4 Performance Energy® is also NSF Certified for Sport®, meaning the products meet rigorous safety, quality, and performance standards, and have been tested for 290 banned substances. This certification is trusted by top sports organizations, including the NFL, NBA, NHL, PGA, NASCAR and more. Furthermore, all certified products are manufactured in GMP-(Good Manufacturing Practices) compliant and NSF-certified facilities, which are audited annually or bi-annually for quality and safety.

“We’re thrilled to launch the “Made for Athletes. Certified for Sport.®” platform, reinforcing our brand as an authority in sports and fitness,” said Robert Zajac, Chief Marketing Officer at Nutrabolt. “The C4 brand has been synonymous with performance since our launch, and we have a long history of creating products that fuel athletes' sport and fitness journeys. This has always been our core distinction in a crowded market and is why some of the best athletes in the world use our products every day. This campaign marks the latest chapter in educating consumers on our dedication to athletic performance and ingredient safety, while also underscoring our commitment to sports. Our formulas and NSF certification set us apart, earning the trust of athletes, consumers and organizations through rigorous testing that make C4 a great choice both on and off the field.”

Launched in March 2025 and rolling out nationally, the work delivers a bold, high-energy public service announcement: the side effects of C4 may include extreme athleticism, peak performance and the power to shatter personal records. This creative platform brings the brand’s NSF Certified for Sport® distinction to life, setting it apart from competitors with a compelling, multi-channel storytelling approach.

Anchored by an all-star roster of athletes—including football standouts Bijan Robinson, CJ Stroud and Cam Ward—the campaign unfolds across dynamic digital content, immersive retailer experiences, high-impact out-of-home placements, engaging social spots and product integrations at major sports moments.

The new campaign assets are designed to:

• Reinforce C4 Energy's position as the premier sports performance brand for athletes and fitness enthusiasts.
• Highlight the NSF certification of C4 Performance Energy products.
• Educate consumers on the key benefits and ingredients that power C4 Performance Energy products.

“The C4 team was clear from the outset — C4 is the athlete’s energy drink — and they wanted a campaign that paid homage to that,” said Al Merry, Co-Founder and CCO of independent creative agency Flower Shop, who worked on the campaign. “The fact that C4 is NSF certified as ‘safe for sport’ provided us with a unique way in: the drink is rigorously tested and optimized for peak performance, without breaking any rules. This speaks to the nature of elite sport and the athlete mindset, and the goal in the campaign was to channel this focus at every touch point. We wanted the creative to feel like it had been made on the run, drinking a can of C4. Hopefully, we were able to achieve that.”

Certified for Sport® is a registered trademark of NSF.