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EPA Safer Choice

Achieve transparency and credibility for your cleaning product's chemical ingredient safety and cleaning performance.

The Safer Choice label helps consumers and commercial purchasers find products that contain safer chemical ingredients, without sacrificing performance.

NSF is the largest third-party Safer Choice product reviewer. We perform ingredient-by-ingredient reviews of product formulations to screen for chemicals that may present serious health or environmental effects and recommend safer substitutes for chemicals of concern.

Safer Choice products do not contain known carcinogens or reproductive or developmental toxicants. Even minor product components, like dyes and fragrances, are screened for safety. Eligible products include all-purpose cleaners, window cleaners, tub/tile cleaners, laundry detergents, floor care products, pet care products and car care products.

  • The Safer Choice program allows for us to validate, through a reputable third-party, that we are telling the truth when we say that we have strict standards for our ingredients, packaging, and product performance.
    Heidi Raatikainen
    Scientist, Claims and Compliance, Seventh Generation
  • There are many certifications in the green space, but Safer Choice has helped us stand out because it has the support and credibility of the EPA – a government agency that consumers trust. Having a third-party verification of both safety and efficacy gives retailers and consumers alike the confidence that our products are vetted and tested to the most exacting standards.
    Jenna Arkin
    Product Development Director, Earth Friendly Products

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