White Paper: The Future of Food Labeling in the US
Unlock new insights on purchasing behavior, food label understanding and trust dynamics across generations.

This white paper, based on independent commissioned research of a random sample of 1,000 US consumers, delves into the correlations – or lack of- between consumer expectations and current labeling standards.
Unlock new insights on purchasing behavior, food label understanding and trust dynamics across generations. For these insights and more, download your copy today.
Health and wellness continue to be a focus for most consumers, and with the growing popularity of label-review apps and the lack of critical food labeling information in e-commerce, NSF’s research demonstrates that many consumers are reading labels with a more critical eye.
Who should read this report
Leadership teams and key directors who ensure strategic direction, operational efficiency, financial stability, product innovation, quality control, and regulatory compliance. Additionally, those with specialized roles focusing on food safety, packaging compliance and product development.
White paper
How NSF Can Help You

What’s New with NSF

NSF Issues First-Ever MSC Certification for an Eel Fishery to Perupez S.A.C. and Sakana del Peru
June 19, 2026Third-party certification plays a key role in independently verifying the sustainability of seafood operations.

iNADO Partners with NSF to Support Members and Athletes
May 27, 2026iNADO is pleased to welcome NSF’s expertise and experience in support of its members and the athletes they serve
NSF Ends UK’s Three-Year Testing Gap with REG 31 Testing Designation
May 20, 2026NSF’s Oakdale laboratory becomes the UK’s sole facility offering comprehensive BS 6920 and REG 31 testing, closing a critical drinking water safety gap.