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White Paper: The Future of Food Labeling in the US

September 25, 2025

Unlock new insights on purchasing behavior, food label understanding and trust dynamics across generations.

This white paper, based on independent commissioned research of a random sample of 1,000 US consumers, delves into the correlations – or lack of- between consumer expectations and current labeling standards.

Unlock new insights on purchasing behavior, food label understanding and trust dynamics across generations. For these insights and more, download your copy today.

Health and wellness continue to be a focus for most consumers, and with the growing popularity of label-review apps and the lack of critical food labeling information in e-commerce, NSF’s research demonstrates that many consumers are reading labels with a more critical eye.
Michelle Anstey
Regulatory Manager, NSF

Who should read this report

Leadership teams and key directors who ensure strategic direction, operational efficiency, financial stability, product innovation, quality control, and regulatory compliance. Additionally, those with specialized roles focusing on food safety, packaging compliance and product development.

White paper

Discover the key findings of this research and how this can impact your business in our white paper.

How NSF Can Help You

Get in touch to find out how we can help you and your business thrive.

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