NSF Certified for Sport® Takes Center Stage in AG1 Campaign
August 1, 2025
New AG1 marketing campaign asks “WTF is NSF?”

In spring 2025, NSF client AG1 developed a campaign that showcased NSF Certified for Sport® as the core of the AG1 product.

NSF welcomed the AG1 production crew to its headquarters in Ann Arbor, Michigan, to learn how NSF applies rigorous science to testing to ensure safer supplements from the scientists and experts themselves.
In addition to sharing all they learned about NSF Certified for Sport® with their customers on Instagram, the AG1 team took to the streets of New York City with this simple message – the most important logo on AG1 isn’t AG1. It’s NSF.
We're proud to share our commitment to quality, transparency and improving human health.
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