NSF Launches China Morning Nutrition Product Certification, Naming Amway the First Certified Company

NSF, a leading global public health and safety organization, has launched the China Morning Nutrition Product Certification, establishing a scientifically standardized system for breakfast nutritional supplements in the country. Through professional third-party evaluation, it provides consumers with more reliable supplement products. Amway became the first company to earn this verification, with 16 of its products receiving the certification.

According to the recommendations issued by the Chinese Nutrition Society, a high-quality breakfast should include at least four food categories. Breakfast meals should include high-quality foods rich in protein and unsaturated fatty acids, as well as nutrients such as vitamins and minerals. In recent years, Chinese consumers have increasingly prioritized personal health and nutrition, driving growing demand for convenient, effective nutritional supplements. Leveraging its global leadership in dietary supplement standards, NSF integrated its international expertise with local needs to develop a certification system covering seven major categories:

• Protein supplements
• Lecithin supplements
• Dietary fiber supplements
• Probiotic supplements
• Vitamin and mineral supplements
• Omega-3, 6 and 9 supplements
• Phytochemical supplements

Certified products must meet five core requirements:

• Standardized Production: Obtain Good Manufacturing Practices (GMP), which includes reviewing documentation and inspecting production facilities.
• Ingredient Safety Testing: All supplement ingredients must comply with international food safety standards, ensuring that levels of heavy metals, microorganisms, pesticide residues and other harmful substances do not exceed acceptable limits.
• Nutritional Content Testing:Confirm that key components, such as protein, vitamins and minerals meet the amounts stated on the label and align with recommended intake values.
• Label Accuracy: Ensure that the actual ingredients in the supplement precisely match label claims.
• Functional Validation (where applicable): For supplements containing energy-boosting ingredients, validate that functionality aligns with claims.

"We are deeply honored to provide the first China Morning Nutrition Product Certification to Amway and extend our warmest congratulations on becoming the first company to achieve this certification,” said Zhao Wei, Senior Director of Food, Life Sciences & Audit Delivery, NSF Greater China. “The launch of NSF's Morning Nutrition Product Certification marks another milestone in our two-decade commitment to the Chinese market. It not only provides Chinese consumers with transparent and reliable purchasing guidance, but also elevates industry standards. We look forward to more companies joining this certification program to collectively build a new ecosystem for the nutrition and health industry in China."

Obtaining the NSF China Morning Nutrition Product certification helps companies to strengthen brand protection and reduce product risks; foster a culture of product safety and quality within the organization; and demonstrate a commitment to product safety and quality to consumers. It also supports manufacturing facilities in establishing robust quality management and GMP systems.

About NSF

NSF is an independent, global organization dedicated to improving human and planet health for more than 80 years by developing public health standards and providing world-class testing, inspection, certification, advisory services and digital solutions to the food, nutrition, water, life sciences and consumer goods industries. NSF has 40,000 clients in 110 countries and is a World Health Organization (WHO) Collaborating Center on Food Safety, Water Quality and Medical Device Safety.

About Amway

Morning Nutrition has identified the key nutrients in food by analyzing The Chinese Residents Dietary Guidelines, and proposed NUTRILITE's "6+1" Morning Nutrition Supplement System—one that covers essential nutrients for all populations, including high-quality protein, multivitamins and minerals, lecithin, probiotics, unsaturated fatty acids, dietary fibers, and phytonutrients.

It’s specifically designed to provide Chinese consumers with a comprehensive nutritional intake. It closes the nutrition gaps in the Chinese diet with unique plant-based nutrition products and a simple to use consumer experience.

As a partner of CCTV national health action, NUTRILITE has long been committed to improving national health literacy and has participated in the revision of Chinese Residents' Dietary Reference Intakes (DRIs) three times.

In August 2023, NUTRILITE fully supported the Chinese Nutrition Society in compiling China Residents Breakfast Nutrition and Health Model which has become the gold standard for Chinese residents' breakfast nutrition.

From 2024 to 2025, NUTRILITE Morning Nutrition has promoted the nationwide rollout of China Residents Breakfast Nutrition and Health Model. For two consecutive years, this initiative has been listed as a key national-level activity for National Nutrition Week and awarded the "Science and Technology Award" of the Chinese Nutrition Society.

NUTRILITE Morning Nutrition contributes to the development of "Healthy China 2030" through scientific nutrition, helping the Chinese people improve their breakfast nutrition and achieve better health and longevity.